On the bright stage of fashion and jewelry, Van Cleef & Arpels has always occupied an important position with its excellent craftsmanship, unique design and profound cultural heritage. Recently, Van Cleef & Arpels new product launch once again attracted the attention of many jewelry lovers and fashion industry.

In 2024, Van Cleef & Arpels’ Frivole series ushered in five smart new works. This series is like a poetic projection of nature in the world of jewelry, and each work exudes vitality. Among them, the white K gold 7 flower bracelet with bright lines outline a graceful and moving state of beauty, nearly 300 carefully selected beautiful diamonds inlaid on it, blooming a magnificent and dazzling color. The asymmetrical design with slightly arched heart-shaped petals is like a flower swaying in the wind in nature, chanting the beauty of vibrant nature. An 8-flower ring that cleverly interwoven rose gold and white gold is even more unique. Three white gold buds are encrusted with beautiful diamonds, and five rose gold flowers with a central gem compete to form a patchwork of layers, adding a lifelike three-dimensional bouquet beauty to the wearer’s finger.

In terms of technology, the Frivole series follows the classic mirror polishing process of Van Cleef & Arpels since the 1920s, and each piece of jewelry is carefully polished by hand, making the precious metal release a dazzling light. The light penetrates the jewelry and shines brightly on the skin, revealing the family’s tradition and craftsmanship. In addition, Van Cleef & Arpels is also extremely strict in the selection of gemstones, the color must reach D to F, and the clarity is in the IF to VVS level, ensuring the quality of each piece of work.

In addition to the Frivole series, Van Cleef & Arpels has also brought many high-profile releases in the past. Its interpretation of the starry sky theme, such as the Sous les etoiles series under the starry sky, the vast stars and bright nebulae as inspiration, condensation precious stones, to create more than 150 fine jewelry treasures, refresh the historic source of inspiration. These works with dream and bright design to reproduce the sparkling magnificent Taixu land, let people feel as if they are in the vast universe.

Van Cleef & Arpels’ launch is not only a display of jewelry, but also an artistic feast. With endless creativity and exquisite craftsmanship, the designers of the family integrate elements such as nature and starry sky into jewelry design, and constantly explore the boundaries of jewelry art. Each release carries Van Cleef & Arpels’ pursuit of beauty and heritage of tradition, and also brings endless surprises and touches to jewelry lovers. It is believed that in the future, Van Cleef & Arpels will continue to shine more brightly in the jewelry world with its unique charm.