The Van Cleef & Arpels Alhambra series is very popular in the global market. The series uses four-leaf clover as a design element, symbolizing happiness, hope, love and wealth, like a lucky charm, touching the hearts of consumers around the world. Its design is elegant and simple yet delicate, highlighting the noble temperament in the details, is a classic design, enduring. At the same time, the rich style can meet different needs, in addition to necklaces, bracelets, earrings, rings, etc., the material also has gold, silver, rose gold and other options.

In 2024, Van Cleef & Arpels announced that its products will increase their prices, with an increase of about 5%-11%. For example, the classic five-flower bracelet of carborundi, originally priced at 36,700 yuan, broke through the 40,000 mark after the price increase; The grey fritillaria diamond rose from 111,000 to 123,000. Despite the price rise, it still can not stop the enthusiasm of consumers, the store ushered in a queue boom, and even into the store to take a number. Both at home and abroad, consumers go to great lengths to buy Van Cleef & Arpels products. Some people began to wait at four o ‘clock in the morning, some people entered the store and made decisions very quickly, and some people chose curve tactics to fly to Japan to buy.

The Alhambra four-leaf Clover collection has been a real hit over the years, becoming number one on many girls’ wishlists. There are also many wonderful appearances in the film and television series, such as the identity of a romantic proposal diamond ring in “Tiny Times 4”. The series not only captured the hearts of ordinary consumers, but also won the love of many stars and world champions, such as Su Bingtian, Wu Mingxia, Wu Jing and Xie Nan, Lang Lang and Gina, etc., have chosen DR As a witness of love, forming a “champion’s diamond ring” trend, further strengthening the brand image of DR As a symbol of true love. In addition, the Sultan of Pahang, Queen Azzan’s love for Van Cleef & Arpels, also reflects the popularity of the series in the royal circle. Princess Kate, Queen Camilla and other royal family members are also fond of it. In short, the Van Cleef & Arpels Alhambra series has been extremely popular in the global market.
### Design features of Van Cleef & Arpels alhambra series
The design of the Van Cleef & Arpels Alhambra collection is elegant, simple and yet sophisticated. The collection is inspired by the four-leaf clover pattern symbolizing luck, health, wealth and love. The four-leaf clover is not a simple left-right symmetry, but a central symmetry, representing balance and harmony, which is more durable than other jewelry necklaces. Since its introduction in 1968, the Alhambra series has had six sub-series, These include Pure Alhambra Classic, Vintage Alhambra, Magic Alhambra, Lucky Alhambra, Byzantine Alhambra and Sweet Alhambra. The rich selection of styles meets the needs of different consumers. For example, the Magic Alhambra series uses iconic patterns of different sizes, boldly explores asymmetrical design styles, and transforms the patterns into highly poetic accessories. Sweet Alhambra series presents elegant, light spirit, small lucky pattern exudes a cheerful atmosphere.

### Material selection of Van Cleef & Arpels alhambra series
The Van Cleef & Arpels Alhambra collection is extremely strict in its material selection. Initially, the collection consisted only of long necklaces in pure gold, with stones of various styles and colors added only a few years after their introduction. Today, Van Cleve & Arpels has already used mother-of-pearl, malachite, carnelite, turquoise, ceramic, tiger’s eye, onyx, serpentine wood and other precious materials in the Alhambra collection. Of all the materials, only 1% of the original material can be retained to create the final product, and each piece of Alhambra jewelry needs to go through no less than 15 continuous processes to produce the finished product. For example, carnelian is one of the first gemstones used in jewelry. Van Cleef & Arpels uses carnelian from Idal-Oberstein, Germany, and raw stone from Brazil, because carnelian from these regions has a more magnificent and unique color. Van Cleef & Arpels insists on highly polished stones, which are extremely rare due to their microcrystalline structure.

### # The market reaction after the price increase of Van Cleef & Arpels alhambra series
Van Cleef & Arpels announced that it will raise the prices of its products by about 5% to 11%. Take the classic five-flower bracelet of carnal marble as an example, the original price of 36,700 yuan, after the price exceeded the 40,000 mark; The grey fritillaria diamond rose from 111,000 to 123,000. In the face of the price increase, Van Cleef & Arpels responded that the rising price of raw materials is the main reason for the price increase, and the increase is also adjusted according to the global exchange rate to ensure that the price is balanced in national markets. The news triggered a strong market reaction, and the already popular Van Cleef & Arpels became even hotter overnight. Consumers want to rush to buy one before the price rises, so that the store ushered in a queue boom, and even into the store to take a number. Don’t say the multifarious, can buy a flower is called a personality explosion.

### # Van Cleef & Arpels alhambra series in film and television
In some popular TV series, Van Cleef & Arpels Alhambra series also has a wonderful appearance. For example, in the hit drama “The Law of the Lady”, Xu Jie, played by Jiang Shuying, wore Van Cleef & Arpels Sweet Alhambra Butterfly series of white mother of pearl earrings, with a gray suit, simple but not simple, and a crisp neutral collocation does not hide elegance. In Start-up Times, Angelababy’s character Na LAN wears a Van Cleef & Arpels Perlee ™ clovers 18K gold and diamond bracelet, and chic jewelry adds a lot of charm to the character. Even the white shirt and black trousers with the feeling of housing agency become the elite female investment bank in an instant.

### # Why Van Cleef & Arpels alhambra series is loved by stars
The Van Cleef & Arpels Alhambra series is popular with celebrities for a number of reasons. First of all, the series is a symbol of luck, and four-leaf clover has been regarded as a symbol of luck since ancient times, symbolizing happiness, hope, love and wealth. Van Cleef & Arpels skillfully integrated the four-leaf clover pattern into the jewelry design, giving it a deep meaning. Secondly, elegant design is also an important factor to attract stars. Simple and yet exquisite design, in the details to highlight the noble temperament. Whether round, square, or five petals, they are classic designs that are enduring. Moreover, the rich styles can meet the needs of different stars. In addition to necklaces, bracelets, earrings, rings and so on. The material is also available in gold, silver, rose gold and other options. Finally, the quality of the material makes each piece carefully crafted, durable and can be passed down from generation to generation. Stars such as Guan Xiaotong and Carina Lau have shown great interest in the series.

The Van Cleef & Arpels Alhambra series is very popular in the global market. Its unique design features, such as the central symmetrical four-leaf clover pattern represents balance and harmony, durable and has a multi-seed series to meet different consumer needs; Strict material selection, the use of a variety of precious materials and through strict screening and multi-process production; The price increase triggered a market response, consumers queued up to buy; The wonderful performance in movies and TV series has increased its exposure and fashion sense; At the same time, the popularity of many stars has further enhanced its visibility and reputation. These factors have combined to make the Van Cleef & Arpels Alhambra series highly sought after in the global market.