First, the origin of brand legend

The story of Van Cleef & Arpels begins with a beautiful love affair. In 1895, Estelle Arpels, the jewel of the family, married Alfred Van Cleef, the son of a diamond merchant, a marriage that led to the cooperation of the two families and the beginning of the 100-year saga of the jewelry family. In 1906, Alfred Van Cleef, in collaboration with Estelle’s brother, opened the first Van Cleef & Arpels boutique at 22 Place de Fontaine in Paris. One of its first orders was a scale model of the Varuna yacht, a rare piece of craftsmanship with an electric bell for calling the butler.
Since its inception, Van Cleef & Arpels has always adhered to the use of superior stones and materials, and has won the world’s praise for its exquisite craftsmanship and unique design concept. Since its inception, Van Cleef & Arpels has demonstrated a commitment to innovation and high quality. After opening its first boutique in 1906, the brand has continuously introduced stunning works and gradually become the top jewelry brand loved by aristocantes and celebrities all over the world. From the Duchess of Windsor, Queen Grace Kelly of Monaco, the King and Queen of Iran, to today’s Hollywood stars Sharon Stone and Julia Roberts, and Chinese actress Zhang Ziyi are all fans.
The origin of Van Cleef & Arpels is not only the combination of the two families, but also the crystallization of the love and pursuit of jewelry art. In the Place de Fontaine in Paris, a place full of history and culture, Van Cleef & Arpels began its glorious journey, bringing countless exquisite jewelry and watch works to the world.