Paris, France – October 15, 2023 – Van Cleef & Arpels, the esteemed French luxury jewelry Maison, today triumphantly unveiled its latest masterpiece, the Frivole Bracelet featuring the exquisite motif of seven flowers. This radiant new addition to the iconic Frivole collection was celebrated at an exclusive launch event held simultaneously in Paris, Milan, London, and Berlin, showcasing the brand’s enduring elegance and artistic prowess.

The Frivole Bracelet with Seven Flowers, a testament to Van Cleef & Arpels’ emblematic craftsmanship, fuses vivid design with the symbolism of nature, echoing the spirit of springtime. Each flower is lovingly crafted from radiant gold and adorned with brilliant diamonds, together creating a piece that captures the essence of freshness and beauty. The flowers are thoughtfully designed to symbolize joy, love, and the transitory nature of beauty; ideals that resonate deeply within the ethos of the Maison.

To honor this enchanting occasion, renowned celebrities served as brand ambassadors in each city, highlighting the bracelet’s unique design and emotional connection. In Paris, the award-winning actress Marion Cotillard graced the event with her presence, showcasing her longstanding relationship with the brand. Known for her elegance and grace, Cotillard delighted attendees with insights into how jewelry can represent milestones and precious memories.

Meanwhile, in Milan, the illustrious singer-songwriter and fashion icon, Elisa, captivated the audience with an exclusive performance, embodying the vibrant spirit of Italian creativity. Elisa expressed her admiration for Van Cleef & Arpels and shared her thoughts on how the Frivole Bracelet encapsulates a timeless elegance that is both modern and reminiscent of classic jewelry artistry.

In London, celebrated model and activist Adwoa Aboah charmed guests at the launch. As a symbol of empowerment and individuality, Aboah highlighted that the bracelet serves as a perfect accessory for self-expression, seamlessly combining with both casual and formal attire. Her vibrant personality and commitment to authenticity resonated with the brand’s philosophy, making her an ideal spokesperson for this exclusive piece.

Lastly, in Berlin, the versatile actress and fashion influencer, Emilia Schuele, showcased her impeccable style while attending the event. Schuele’s dynamic presence intertwined seamlessly with the bracelet’s floral design, shining a light on the delicate balance between nature and art that Van Cleef & Arpels embodies. The evening concluded with a q&A session where Schuele shared how she integrates her love for jewelry into her daily life, elevating even the simplest of outfits.

The events across Europe were meticulously designed to reflect the essence of Van Cleef & Arpels. From floral arrangements and delicate décor to enchanting melodies that filled the air, the atmosphere was a harmonious blend of luxury and natural beauty. Guests enjoyed delightful culinary experiences complemented by exquisite champagne, embodying a celebration of life’s beautiful moments – much like the sentiments captured in the Frivole Bracelet.

In addition to the enchanting launches, social media influencers and fashion stalwarts were invited to share their experiences and first impressions of the Frivole Bracelet across their platforms, creating a ripple of anticipation and excitement amongst fashion enthusiasts worldwide. Engaging narratives accompanied by stunning visual content showcased the bracelet’s versatility and exquisite appeal, capturing the attention of luxury aficionados on a global scale.

The stunning Frivole Bracelet with Seven Flowers is now available in Van Cleef & Arpels boutiques worldwide. Its creator, Vanessa De La Lande, head of the Maison’s design team, remarked, “The Frivole Bracelet is more than just jewelry; it’s a celebration of life, love, and the beauty that surrounds us. With each flower representing a cherished moment, we hope to inspire individuals to embrace the art of living beautifully.”

The launch of the Frivole Bracelet not only signifies another chapter in Van Cleef & Arpels’ rich history of jewelry creation but also reinforces the Maison’s commitment to creating pieces that connect with the heart and soul. Elegant, timeless, and just as captivating as the flowers it represents, this new bracelet inspires a harmonious blend of nature and artistry, making it a perfect symbol of elegance for the modern connoisseur.

As Van Cleef & Arpels continues to redefine luxury jewelry, the Frivole Bracelet with Seven Flowers stands as a testimony to its legacy, inviting wearers to celebrate and adorn their lives with stories as rich and vibrant as the flowers themselves.

For more information on the Frivole Bracelet and to explore the exquisite collections from Van Cleef & Arpels, please visit www.vancleefarpels.com.