Red Star Capital Bureau, June 3 news, today, Van Cleef and Arpels staff responded to the price increase of its products, Van Cleef and Arpels is May 31 after the morning of the price increase, due to the rise in raw material prices of global works, the company has adjusted the price of global works. At the same time, the extent of the increase will be adjusted according to the impact of global exchange rate fluctuations to ensure that the Van Cleef & Arpels market pricing is uniform globally.
Recently, Van Cleef & Arpels adjusted the price of its products, the classic five-flower bracelet “yellow K gold carburete” rose from 36,700 yuan to 40,800 yuan, and the “mother of pearl diamond” rose from 111,000 yuan to 123,000 yuan. On a rough calculation, Van Cleef & Arpels’ price increases range from 5 to 11 per cent.
After the news of the price increase, Van Cleef & Arpels offline stores in Beijing, Hong Kong, Sanya, Osaka and other cities around the world saw a rush of buying.
Ms. Tang, a consumer, said, “At more than 10 p.m. on May 30, I asked Van Cleef & Arpels online specifically if it would raise prices in the near future, but the staff said, ‘There is no information about price adjustment at the moment.'” Ms. Tang said she immediately asked the brand after learning about Van Cleef & Arpels’ price increase on social platforms. “As a result, I did not expect to wake up and rise on May 31. The Five-flower I wanted to buy suddenly cost 4,100 yuan more.”
According to reports, in 1906, Van Cleef & Arpels was born at 22 Place de Fontaine in Paris, France, and has since opened a 100-year jewelry legend. But compared to the high price, the material of Van Cleef & Arpels can be described as ordinary. Take Van Cleef & Arpels’ current price of 40,800 yuan “Five-flower four-leaf clover” bracelet as an example, the main material is 18K gold, carburete, are not precious metals or rare gems.

“White fritillaria, carnelian, onyx, 18-karat gold… These main Van Cleef & Arpels materials are not very valuable.” Lu Xi, operations director of Zhonghengxin, explained that white petillaria is a shell, carnelian and onyx are agates, and 18-karat gold is made from 75% gold mixed with other metals.
However, Lu Xi also said that “the recycling price of classic models such as four-leaf clover bracelets from Van Cleef & Arpels has never been lower than 50 percent off the original price; On the two luxury platform, its price is generally discounted by 60% to 30%. A brand new four-leaf clover bracelet in a special color may even come at a premium.”
In May this year, Van Cleef & Arpels parent Richemont released its results for the 2024 financial year ending March 31, during the reporting period, Richemont group sales reached 20.6 billion euros, an increase of 3% (in real exchange rates), a record high. Among them, the watch division saw weak sales, with sales down 3% for the year. In contrast, jewelry sales rose 6 percent to 14.242 billion euros, mainly driven by brands such as Cartier and Van Cleef & Arpels.
Editor Deng Lingyao synthesis from the paper news, the daily Economic news